Three Kinds of People Who Won't Help Your Internet Marketing

I have felt for quite some time that digital marketing is the best path for economical and prolific lead and customer generation for small businesses.? But it isn?t an easy path.? Marketing prior to the Internet was much more straight forward in how it was delivered.? Now there are multitudes of options and although it allows businesses to market effectively themselves, it is complex to sort out.
Messaging and value have always been aspects of marketing and the Internet gives small business owners the medium to spread their message and create and share value as never before.
But how do you sort through the options and craft a small business marketing program that will work for you and your business?? Many people will reach out to others for help.? There are three kinds of people / businesses that don?t know how to help you monetize your business value online.? It?s not that they don?t want to help or won?t try to help, they just have a partial view of the overall picture.
They will try to help, but they don?t know what they don?t know?
These three types of people are graphic designers, developers and Search Engine Optimization (SEO) specialists and they are the most commonly found people designing websites, which is often mistaken for the sole requirement for digital marketing.
Too many times I?ve come across beautifully designed and developed websites that aren?t accomplishing anything for the business.? Their designers didn?t? understand SEO or how to rank a site in order to bring visitors nor did they comprehend how to structure the site to help convert visitors into customers.
It?s not only important to rank your site, but to rank for the right keywords?
On the other hand, many SEO ?experts? don?t understand how to rank for keywords that are pertinent to the business.? Many SEO gurus are best suited to select keywords for niches that are focused on selling affiliate products, but not as well prepared to help a regular business achieve its goals through Internet marketing.
None of these three types of people are typically capable of establishing the right ?Internet Presence,? which is essentially everything that you have on the Internet including website, blog and social media pages.? In concert, the components of your Internet Presence will help you create traffic to your sites, convert the traffic to customers, and help you measure the results throughout the process.
The true solution results from a blended approach with defined business objectives?
The best solutions for this blended approach are few and far between.? This is due to the fact that truly effective digital marketing requires a blend of skills from web site creation, traffic generation, typical marketing, sales, business skills, etc.? Most of these three types of people don?t actually understand the business objective and rarely know what that objective is.
I have to say that for a long time, I wasn?t 100% sure how to do this either!? I spent almost six years gathering information, experimenting with different techniques, learning from everybody I could find that would share information, etc. until I finally considered myself a bit of an expert in the field.
Only once I gained this expertise, was I able to recognize the value and genius of the Six Figure Mentors (SFM) and Digital Experts Academy that provides the tools and system that create an effective Internet Presence that results in business outcomes, namely attracting prospects, converting them to clients and measuring the process.
Because of this holistic approach, we no longer need graphic designers, SEO experts or developers.? The system and tools provided are sufficient to begin creating the desired business outcome ? more business!? While graphic designers and developers are still great to have around, we?re now able to ask them to focus on their true specialties instead of falsely believing that they are masters of all things Internet.
Within businesses, this means that we can use the SFM system, enhance it through graphic designers and involve the rest of the team from management, marketing, sales, finance, etc. to move the business down the desired path.? Now we?re getting somewhere?
Michael
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Michael Nelson
The Cogent Coach Blog ? #8 Small Biz Marketing Resource on the Internet
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P.S. If you?d like to learn more about how to use the Internet in your small business marketing, check out the free handbooks on the top right of the page. They will help you structure your online presence and take advantage of internet marketing the right way!
P.P.S. If you would like to spend an hour working on your marketing (free!) with the #8 ranked small business marketing resource on the internet, click here to sign up. I can only work with a handful of clients at a time, but to support my mission to help as many small businesses as possible grow their businesses and thrive, I hold a number of spots open each week to lend a hand to anybody who might benefit from improved marketing. I?m looking forward to our time together and helping you with your small business marketing!
P.P.P.S. ?Struggling with gift ideas this year? ?Check this out: ?A Gift Like No Other ? Make This Year?s Holiday Present A Gift Of A Brilliant Future!
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Source: http://thecogentcoach.com/wordpress/three-kinds-of-people
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